Email Spam

Email spam is something that affects everyone. Personally, you may have emails you are expecting or looking for  lost and not get delivered to you. Professionally, you may be responsible for an email campaign and get discouraged when it isn’t seen by your customers because it is filtered into spam. So how to spam filters work? Are there ways to get around them? What are the steps you can take? Spam filters were created to eliminate your inbox getting flooded with unwanted emails. Here are some of the reasons why your email may be marked as spam.

Permission

For a business to send out emails, the receiving end needs to sign up for it. Subscribing to an email list is basically the permission slip for a company to send an email to your inbox. There are specific regulations outline in the CAN-SPAM Act that require a business to follow specific rules and obtain permission before sending out emails. To eliminate this hurdle, make sure to obtain your audience’s permission before sending out your emails.

Physical Address

The CAN-SPAM Act also specifies that you need to include a physical address with your emails. This element can show you have a legitimate and credible business. By not including it than a SPAM filter may see it as a red flag and not think you are an actual business. If you are a small business you can always get a PO Box address instead of using your home address.

Open Rates

If your emails are not being opened by customers, spam filters can view you and your business as SPAM. Emails that have a consistently low open rate will eventually be flagged as spam. To avoid this happening you need to make sure that your emails are actually things that your customers want to read and include valuable content for them.

Subject Line

Suspicious subject lines could be flagged by spam filters and considered junk. What is considered suspect? Things like all caps and excessive use of punctuation can bring attention to your post but also be marked as suspicious.
So now you may ask yourself how can this be avoided? How can you prevent your emails being labeled as spam? The main thing is to make sure you are sending emails to those who have opted to receive them. If you purchase email lists from companies than they will definitely be picked up and have a low chance of actually getting delivered. It is also important when choosing an email service provider that you choose one who is credible and not associated with spam emails with other clients. So take all of these things into account when creating and sending out your blast emails.
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